Everyone knows about “f*ck you money”.

But almost no one talks about what actually gets you there: F*ck you focus — the raw, obsessive, all-consuming kind of focus that makes achieving big goals a natural side effect of living.

And it’s not just about money.

Dream physique?

Smoking hot partner?

Conquering your industry… your goals… your life?

It all requires f*ck you focus.

This isn’t a mindset. It’s not an “atomic habit”. And it’s not a productivity hack you can implement into your pomodoro routine.

It’s a way of operating. An identity. A lifestyle.

F*ck you focus is different to regular focus in that it’s more aggressive. You’re not just keeping your eyes on the prize. You’re putting up an iron fortress of defence against everything that ISN’T the prize, digging a 10ft moat around the fortress, and arming the walls with Persian longbow-men.

If regular focus is you vs. you, f*ck you focus is you vs. the world. You’re not just sitting down to work without distractions, you’re eliminating EVERYTHING that isn’t the ONE THING you want to achieve.

No entertainment. No side quests. No shiny objects. No interruptions to your momentum.

Why? Because that’s what it takes.

To achieve your highest ambitions, fulfil your true potential, and live out your destiny, regular focus isn’t enough. You NEED f*ck you focus.

“That sounds extreme”

It is.

But that’s the point.

Extreme outcomes are the product of extreme lifestyles.

Case in point: Alexander the Great had ONE goal. CONQUER THE WORLD. On top of that, he carried ONE book with him everywhere he went and slept with it under his pillow.

What book? A copy of The Iliad (annotated by Aristotle) a.k.a. THE book on great warriors and glorious conquest.

HE HAD ONE GOAL AND READ ONE BOOK FOR OVER A DECADE.

“Yeah but he didn’t live in a world with Netflix and social media.”

HE WAS A KING.

EVERYONE WANTED EVERYTHING FROM HIM.

INFINITE DEMANDS ON HIS ATTENTION.

YET HIS FOCUS NEVER WANED.

CONQUER THE WORLD.

READ THE ILLIAD.

THAT’S ALL HE F*CKING DID.

That is “F*ck you focus”.

Do you get it now? F*ck You Focus is what built empires — literally. It’s the force behind every great winner you admire. And if you stick with me, I’ll show you exactly how they used it…

And how YOU can weaponise it — right now, in a world built to break your focus and bury your potential under a pile of cheap dopamine.

Focus is you vs. you.

F*ck You Focus is you vs. the world.

Focus is sitting down, starting a task, and staying on it.

F*ck You Focus is rejecting every cheap thrill, every side quest, every “maybe later” that pulls you from the path.

Focus takes discipline.

F*ck You Focus takes aggression.

Focus helps you hit goals.

F*ck You Focus helps you hit your potential.

Focus is easy.

F*ck You Focus is hard.

Focus is normal.

F*ck You Focus is extreme.

Focus is a skill.

F*ck You Focus is a way of life.

Focus is for everyone.

F*ck You Focus is for the few — the ones willing to go all in, no matter the cost.

Have you noticed an uptick in people talking about “greatness”, leaving a “legacy”, and becoming “one of the greats”? I have, and I cringe whenever i see it.

None of the real greats ever chased “greatness”. All they cared about was the craft. Doing the thing. Becoming the best. Reaching new levels of nuance and understanding. Leaving behind work that would endure. Creating something nobody had ever seen before.

These were real & specific goals—all rooted in DOING THE WORK.

Today’s version of “greatness” is a diluted imitation of the real thing. It’s not about contribution, it’s about perception. A status game of performative ambition.

F*ck you focus is the enemy of this. It’s not about posting on social media or letting people know how “obsessed” you are, it’s about reconfiguring your entire life around the ONE thing that matters.

Every great winner throughout history did this.

Became king at 20. By 32, he ruled everything from Greece to India. Those 12 years were a masterclass in focus. He lived without distraction, turned down comforts, ignored pleasure, and pursued his destiny with maniacal obsession.

He had ONE goal (conquer the world) and read ONE book (The Iliad, annotated by Aristotle).

Tesla wasn’t focused. He was possessed. He lived alone. Slept 2 hours a night. Worked 20-hour days. Walked 8–10 miles daily to stimulate his brain. Claimed he got visions—literal “downloads”—for his inventions.

He only ate one or two meals a day, and they were blended, minimal, and utilitarian. He believed digestion slowed down his mind, and saw food as a distraction. An obstacle to divine insight.

He chose celibacy. Refused love. Claimed women were a distraction from his work. He wouldn’t shake hands. Avoided social contact. Said he didn’t need the company of others.

His evenings were spent alone in his hotel room, writing and refining plans for wireless power, death rays, and ideas that still haven’t been understood.

Most people remember da Vinci as “the guy who painted the Mona Lisa”. What they forget: he was violently obsessed with understanding the human body, mechanics, and nature. He dissected corpses at night. Filled over 13,000 pages of notebooks—mirror writing, diagrams, unfinished projects, manic insights.

He didn’t casually pursue curiosity. He sacrificed comfort, relationships, even reputation for the sake of mastery.

Jordan would invent insults to stay angry and locked in. He kept lists of slights. Would destroy teammates in practice. Refused to go out drinking or partying. He trained like the entire universe depended on his performance.

At one point, a teammate said:

Musk works 80–100 hours a week—not for money, but because he wants to compress decades into years. He slept under his desk during the Tesla crunch. He’d shower at the factory and go right back to the floor. When SpaceX failed three launches in a row, he bet his last money on a fourth. And won.

He cut everything that wasn’t mission-critical. No hobbies. No Netflix. Not even personal hygiene during peak focus.

Roosevelt planned every day to the minute. He read multiple books per day. Spoke multiple languages. Boxed, hiked, rowed, wrestled and trained his body relentlessly.

He wrote 35 volumes of history. Became NYPD commissioner, Rough Rider, Assistant Secretary of the Navy, Governor of New York, Vice President, then President—all before he turned 43.

Even on hunting trips, he’d bring whole bookshelves. His journals describe entering a “white heat of concentration”—a trance of effort where the world disappeared. His friends said he could finish a speech, sit down, read 60 pages, and get back up without skipping a beat.

I could keep gong all day but you get the point. Every single one of history’s greatest winner’s all shared one thing in common:

F*CK YOU FOCUS.

They didn’t sit down to do “3 hours of deep work” and call it a day. They didn’t allow themselves an hour of cheap entertainment in the evening as a reward for successfully executing their routine.

Their entire life served the mission.

They were NEVER idle. And that’s exactly how they wanted it.

This is the essence of f*ck you focus. It’s more important now than ever because cheap distractions are EVERYWHERE, and they’re becoming so normalised and powerful that if you don’t aggressively fight them, you will lose.

Let me repeat that: YOU WILL LOSE.

Netflix and social media will steal your time. Alcohol and drugs will rob you of your ambition. Other vices will fill you with shame and degrade your self image. And all of it will chip away at your potential until there’s nothing left.

This is the modern dilemma, and it requires a modern solution.

History’s greatest winners were all extremists. Every single one of them without exception. The examples above are a tiny selection of the near-unlimited examples I could’ve shown you.

Extreme focus.

Extreme obsession.

Extreme work ethic.

Extreme competitiveness.

Extreme desire to win.

Extreme pain tolerance.

Extreme persistence.

Extreme ingenuity.

Extreme willpower.

Extreme sacrifice.

Extreme lifestyle.

Some of them were extreme in one way. Others were extreme in every way. But they were all extreme. Because that’s what it takes.

See, humans aren’t designed to win big. Our biology isn’t wired for extreme abundance. We’re built to survive, not to conquer. Acquire enough food, protect the tribe, reproduce, then rest.

To break that programming—to push past the defaults of evolution—takes force. A lot of it.

It takes deliberate, sustained, obsessive intent.

And that never happens by accident.

That’s where F*ck You Focus comes in.

It’s not just a productivity hack.

It’s not just “working hard.”

It’s what’s left when you burn everything in your life that isn’t the mission.

“That sounds boring”

No.

Losing sounds boring.

Waking up every day feeling stuck sounds boring.

Being the same person in the same place next year sounds boring.

What I’m talking about is WINNING.

And in the words of Andy Frisella… “Winning is more fun than fun is fun”.

What I’m talking about is giving up everything that doesn’t matter for the one thing that does. I’m talking about finally achieving the goals you’ve lusted after for years. I’m talking about living in a way that fills you with vital energy and lifeforce. I’m talking about laying claim to 100% of your potential.

If any of this sounds like a sacrifice, you’ve got it all wrong.

The author and philosopher Ayn Rand defines sacrifice as “the surrender of a greater value for the sake of a lesser one or of a non value.”

If you are giving up a LESSER VALUE (social media, cheap entertainment, drinking, etc) for a HIGHER VALUE (achieving your goals, fulfilfing your destiny, reaching your potential), then this is NOT a sacrifice.

It’s a virtue.

A RARE virtue in our modern world. One that will surely make you an “extremist” to “regular people” who you meet and and come into contact with.

If that worries you, let’s analyse the trade…

You develop f*ck you focus, and as a result, you become:

You lose:

I’d make that trade 10 times out of 10. And I think you would too. So do it.

F*ck you focus has many advantages over regular focus, but one stands tall above the rest:

Subconscious recruitment a.k.a. The Forgotten Superpower

Here’s how it works:

In the words of Y Cominator founder Paul Graham, “it's a disaster to let the wrong idea become the dominant one in your mind.”

Why?

Because your subconscious is THE SOURCE OF YOUR GENIUS. (If you don’t think you have genius, it’s because you’ve never experienced full subconscious recruitment.)

Every day you spend without your mission being the dominant thought in your mind is an opportunity lost.

(The idea for my Instagram page @historyofwinning was “airdropped” to me on a walk, and it’s since grown to 400k followers in less than 4 months.)

The truth is that many of history’s greatest thinkers had their best ideas “airdropped” to them via their subconscious:

I call this “The Forgotten Superpower”.

It’s a superpower because you immediately gain access to 1000x more processing power than you’re used to working with.

And it’s forgotten because it can’t exist alongside chronic social media use and mindless viewing of highly stimulating entertainment.

If you want to unlock this power, you have to remove everything that’s more stimulating than the mission.

This was easy for the great minds listed above because they lived in low-stimulation environments (no one ever got addicted to the radio).

But things are different today.

We live in the age of overstimulation. We each carry an “infinite entertainment” device in our pocket everywhere we go. Without exercising discipline or heavy controls, our attention is pulled in 1000 directions at all times, eliminating the possibility of real focus.

And it doesn’t matter if you carve out 6 hours for deep work. If you spend the other 6 gorging on hyper-stimulation—scrolling TikTok, bingeing Netflix, bouncing between dopamine hits—you still lose.

Because your subconscious doesn’t prioritise what’s important. It prioritises what’s stimulating.

And whatever stimulates you most becomes your dominant thought—the thing your mind processes in the background, solves for, and obsesses over.

So if cheap entertainment is the most stimulating part of your day, that’s what your subconscious will latch onto—not your goals.

Can you see why f*ck you focus requires aggression?

It’s not just about what you do while you’re working. It’s about what you do the rest of the time too.

In today’s world, that means a constant fight against the forces that would have you spend every waking hour in front of a screen, consuming the latest Netflix-slop or lost in the TikTok scroll.

You need to get pissed off. You need to realise these corporations would happily steal your entire life in exchange for higher profits. You need to understand that YOU are the product—your eyeballs, your attention, your LIFE being sold to the highest bidder.

Burn it all down.

Reclaim The Forgotten Superpower of subconscious recruitment.

Experience life with 100% of your mind working FOR YOU, even in your sleep.

This is the first step towards f*ck you focus.

F*ck you focus is the extreme version of focus, and in our modern world it’s what’s needed to win big. If you’re not winning big right now, you have nothing to lose in trying it.

You also have everything to lose in ignoring it. How long can you keep going without achieving your goals? How much life are you missing out on because you’re only half-in? How much potential are you leaving on the table by allowing all these distractions to invade your every waking hour?

We both know the truth: this is it, the time is now.

From studying the greats and running my own experiments, there are 3 layers I’ve found to engineering f*ck you focus:

Layer 1 = regular focus.

Layers 1 + 2 = deep focus.

Layers 1 + 2 + 3 = f*ck you focus (extreme focus)

Let’s dive in:

This is what Cal Newport describes as “deep work.” Deep work is when you focus intensely on one meaningful task without distractions.

That’s it.

No multitasking. No checking your phone. No tab-hopping. Just you + one important thing + full attention.

It’s the opposite of shallow work (emails, Slack, scrolling, reacting). It’s how you do the kind of work that actually moves the needle. And it’s the only kind of work that makes you smarter.

Here’s everything you need to engineer perfect deep work sessions every time:

Key realisation = the reason you don’t want to start is because you’re not feeling “locked in” and creative so you think you won’t create anything good anyway. But the only way to feel locked in & creative is to START. That feeling of “flow” where the work comes effortlessly arrives after 10-15 minutes of painful concentration. You just have to make it through that short period of “suck” then you’re golden.

That’s everything you need to engineer the perfect deep work block every day. The more you practice, the easier it gets, and the longer you’ll be able to go.

Like anything else, this is a skill. Treat it that way by constantly pushing for new levels and attempting to beat your “high score”.

Layer 1 is about everything you do while you’re working. Layer 2 is about everything you do when you’re not working. In other words, it’s about your lifestyle.

This is the first real separation.

Anyone can act like a winner for a few hours—but it takes a real sick puppy to build their entire life around the mission.

Kobe Bryant is a perfect example.

– Newsweek, 2003

This was Kobe at 16 y/o, and he didn’t change.

As a professional player, he never partied.

He would analyse hours of footage alone in hotel rooms.

He texted teammates about film breakdowns at 2am.

He watched game tape during meals, car rides, on the plane.

His entire life was pointed at one outcome: be the best.

And it worked.

Now I’m not saying you have to be as extreme as Kobe. You probably couldn’t even if you wanted to (he was a REAL sick puppy). But analyse your life. Take stock of your inputs.

With each answer, ask yourself:

Does this feed the mission—or drain it?

(Nothing is neutral and you’ll know the truth instantly.)

If it drains? Cut it.

If it feeds? Double down.

It’s simple.

Brutal maybe. But simple.

This is the layer that unlocks subconscious recruitment a.k.a. The Forgotten Superpower.

But most people never experience it—not because they can’t, but because they won’t. The perceived sacrifice feels too great. They think it’ll be too boring. Too intense. A step too far.

But what if you tried it for just 30 days?

No distractions.

No low-value inputs.

Just the mission—and everything in your life pointing at it.

Do it once. So at the very least, you know what you’re missing.

Successfully implementing Layers 1 & 2 will take time. It’s a big adjustment.

You’ll feel resistance. And you’ll need to build new systems. But once it clicks, something unlocks…

The output

The focus

The obsession

The clarity

The results

It all shifts.

You enter a mode most people never experience—where your routine is locked in, your actions feel effortless, momentum pushes you forward, and winning becomes a product of living.

You’re now on a “winning streak”, and your job in Layer 3 is to build a fortress around that version of you to make sure he never dies.

In theory, this is easy.

You simply identify everything that threatens your focus, and make the decision not to engage.

In my experience, these are the biggest threats to momentum:

The hard part is staying humble once you start winning.

When results come fast, and momentum is carrying you forwards, you’ll be tempted to start thinking this is just “who you are”. You forget the sheer amount of effort, discipline, pain, and sacrifice it took to get you there. And without realizing, you start slipping.

First it's one missed session.

Then one distraction.

Then one excuse.

And before long, the edge is gone.

Stay ruthless. Stay grounded. Defend the mode of operating you’ve worked so hard to build. Because winning is fragile. And the fall is always slower than you expect… until it’s too late to stop.

So now you know what f*ck you focus is. You know that it was practiced by all of history’s greatest winners. And you know how to implement it into your life. So, there’s only one thing left…

DOING IT.

The sad truth is that most people won’t.It’s too much effort, too extreme, too different to what “normal people” do.

That’s fine.

But if you have big goals, I’d caution you against thinking like that. Because here’s the truth:

If you fail, it won’t be because you didn’t “want it” bad enough. It’ll be because you made a gross miscalculation of how much effort & focus was required, and blundered away your time until you were forced to pack it in.

That’s the truth for most “almost-winners”. They’re not inherently losers. They’re not soft. And they’re not dumb.

They MISCALCULATE.

And in their ignorance, they miss their shot.

Can you recognise that possibility? Can you entertain the idea that you might wake up 5 years from now in the exact same position? Can you acknowledge that your current level of effort might be WAY below what’s required to achieve your goals?

If the answer is yes, you’re a step closer to winning.

The next step:

Develop f*ck you focus.

You don’t need to perfect it overnight. Just start chipping away—removing & reducing the noise from your life so the mission can become louder.

I promise you, life is better this way.

And if you stick to it long term, you will achieve more than you ever thought possible.

— JW